Madrid Blooms 2025: An Exclusive Interview with Sylvia Bustamante
As the floral world gathered in Madrid for one of the most anticipated events of the year, Madrid Blooms , we had the privilege of speaking with Sylvia Bustamante, the visionary founder behind this extraordinary floral congress. In this exclusive interview, she shares the most memorable moments, the impact of the event on the floral community, and the innovative trends that defined this year's edition.
How do events like Madrid Blooms foster deeper connections within the floral community?
"Madrid Blooms has always been about more than just flowers," Sylvia explains. "It's about bringing together a global community of florists, designers, and enthusiasts who share the same passion." The congress, held at the Fundación Casa de México, provided the perfect setting for collaboration and creative exchange.
Attendees had the opportunity to participate in hands-on workshops, witness live demonstrations, and engage in conversations that sparked new ideas and partnerships." One of the most profound moments this year was Katie Davis' group meditation session. It allowed participants to channel their energy and creativity before diving into their work. This kind of connection—between mind, body, and artistic expression—is something that makes Madrid Blooms truly unique."
Beyond the artistic elements, the event also facilitated valuable business connections, reinforcing its reputation as a hub for networking and international collaboration. The relationships built here will continue to shape the floral industry long after the event has ended.
How did designers integrate the Floraprima Levante Collection into their floral creations at Madrid Blooms?
"The Floraprima Levante Collection was a key element of many installations this year," Sylvia shares. "Florists were drawn to its versatility and beauty, especially the Levante anemones, which have an almost Japanese paper-like texture." Despite being perceived as delicate, their stems proved to be remarkably strong, making them an ideal choice for structural designs.
One of the most impressive applications was during Laetitia Mayor's wedding arch demonstration, where Levante anemones were used without floral foam. This sustainable approach showcased their strength and adaptability. The Levante Bianco and Levante Rosa varieties were also beautifully incorporated into refined pink and green palettes, emphasizing the elegance and luxury of high-end floral design.
During the masterclasses, florists experimented with Levante varieties in both grand installations and intimate arrangements, proving that these flowers are as practical as they are stunning. Their seamless integration into different designs highlighted their ability to elevate floral compositions with sophistication and grace.
How did the Mistral varieties contribute to the overall floral designs?
"The Mistral anemones brought an undeniable presence to this year's event," Sylvia notes. Their dramatic petals and distinctive colors added depth and movement to various floral arrangements. In Blooming Haus' designs, they became a focal point alongside roses and carnations, creating breathtaking contrasts.
Each variety had a unique role in shaping the event's aesthetics. Mistral Rarity's soft lavender hue introduced a delicate romanticism, while Mistral Burgundy's deep purple tones added richness and intensity. Mistral Bianco's crisp white petals created a striking visual impact, making them perfect for contemporary floral designs. These varieties elevated every arrangement they were a part of, proving their versatility across different styles.
What were the most innovative techniques or trends showcased at the congress?
Innovation was at the heart of Madrid Blooms 2025," says Sylvia. "Designers pushed creative boundaries while embracing sustainability. "Laetitia Mayor's Indian-inspired portal, Blooming Haus' floral swirl with linen and pears, and Hamish Powell's bold structure of gerberas and roses all made a striking impact. Federica Carlini's flamenco-inspired piece and Ana Belén Rodríguez's raw, nature-driven sculpture highlighted organic beauty. Katie Davis' tool-free Corylus avellana cave redefined floral construction, while Holly Chapple's grand ciborium of garden roses welcomed guests in breathtaking style. These designs signaled a shift toward more organic, nature-inspired floral artistry."
Were there any unexpected or innovative ways Floraprima varieties were used in designs?
"Absolutely," Sylvia smiles. Floraprima varieties were used in ways we hadn't seen before, particularly in wedding bouquets. The Levante Bianco and Mistral Bianco varieties stood out for their ability to seamlessly complement each other, creating a refined, harmonious aesthetic. But beyond bouquets, these blooms were used in large-scale installations, where they played both primary and supporting roles.
One of the most exciting aspects of Madrid Blooms is seeing designers take creative risks. We saw Floraprima varieties integrated into avant-garde floral structures, combining unique textures and hues in ways that redefined traditional floral design. This willingness to experiment and push boundaries is what makes this event so special.
Madrid Blooms showcased the future of floral design, blending innovation, sustainability, and artistic excellence. From striking installations to the creative use of new floral varieties, the event highlighted the industry's evolution and inspired the next wave of floral artistry.
