Floraprima was started in 2023 as an extension brand of Rosaprima; set apart to represent specialty flowers.

Since Rosaprima’s inception in 1995, our focus was always to master rose-growing. Over the last two decades, we have produced the most luxurious roses on the market by concentrating on quality, ingenuity, and a passion for beauty. In more recent years,  Rosaprima noticed a need within the industry for specialty flowers that were seasonally grown in countries like Italy and Holland. Being that our farms are located at a high altitude within the Andes mountains of Ecuador, weather and conditions are ideal for year-round growth of a plethora of different flowers. Rosaprima seized the opportunity to expand their horizons and grow some of the finest wedding flowers on the market and do it with a year-round availability.